Rich Ross, chairman of The Walt Disney Studios announced today that MT Carney has been named President of Marketing for The Walt Disney Studios. Carney will oversee all aspects of worldwide marketing and distribution, including all creative, media, online development, publicity, promotions and synergy for motion pictures released under the Walt Disney Pictures (including Walt Disney Animation and Pixar Animation) and Touchstone Pictures banners.
"MT represents a unique type of marketing executive – she has built global teams, can market a product across multiple platforms and has firsthand knowledge of new media and its effectiveness in reaching consumers," said Ross. "Just as we have looked at ways to restructure how we create and distribute our movies, we also needed to hire someone like MT, who can lead our incredibly creative global marketing teams and ensure that our films reach audiences around the world."
Carney and her partners co-founded Naked NY, the world's leading communications planning firm in 2006, creating strategic plans for large diverse groups of worldwide clients including Coca-Cola, Kraft, Johnson & Johnson, Google, Microsoft and Nokia. As one of seven global partners, MT was responsible for strategy and product development for the 300-plus member firm which prides itself on changing the face of the marketing industry and providing objective and effective planning across the full range of modern communications solutions.
Prior to launching Naked, MT was Worldwide Planning Director at Ogilvy & Mather. She was responsible for accounts such as American Express, working with top creative talent to produce some of the world's most recognized, effective and lauded campaigns.
Carney studied French Language and Literature at The Sorbonne and has been honored with numerous industry awards including the IPA Grand Prix, Advertising Age's Media Maven, Women to Watch in Campaign and multiple Media Week awards.