MT Carney, President of Marketing for The Walt Disney Studios, announced today that Kevin Campbell will join the Studios as Executive Vice President of Marketing. Specifically, Campbell will oversee the marketing of DreamWorks Studios' titles which will be released under the Touchstone Pictures banner as part of the agreement signed last year. Kevin will join a small group of the Studios' marketing team who report directly to Carney and will collaborate with DreamWorks' senior marketing executives.
"Kevin has a tremendous portfolio of work in the film industry and will bring a wealth of experience to our already impressive team," said Carney. "Just as we strive to work with the very best filmmakers and talent, we need to continue to look for team members that are of the highest caliber and we're excited to have Kevin join us."
Most recently, Campbell served as a consultant in marketing, corporate branding and transmedia strategy for a select group of entertainment firms. From 2005-2008, Campbell was the Executive Vice President of Marketing for 20th Century Fox and responsible for the management and long-term strategic vision of the nine key marketing disciplines including national publicity, promotions, synergy, brand management, digital and field marketing. During his tenure, the Fox marketing team developed campaigns for motion pictures such as The Simpsons Movie, Night at the Museum, The Devil Wears Prada, X-Men: The Last Stand, and Ice Age: The Meltdown.
Prior to joining Fox, Campbell worked for many years at Universal Pictures in roles with increasing responsibility. He began his work at Universal as a Vice President of National Publicity, managing staffs in New York and Los Angeles before establishing the company's digital marketing group in 1999. As Senior Vice President of Digital Marketing, he was responsible for all digital marketing and business development efforts including the website, online/mobile advertising, viral marketing and CRM for all Universal movie brands.
He assumed the role of Senior Vice President of Marketing for Universal from 2002-2005, where he managed the marketing for movies including Meet the Fockers, A Beautiful Mind, Ray and Bruce Almighty.
Campbell has a Bachelor of Arts from Emerson College in Boston and is a member of the Academy of Motion Pictures Arts and Sciences.