Phase 1: NOVEMBER :60 and :30 spots

Phase 1: NOVEMBER :60 and :30 spots

Coming in through Walt
Walt's motivation – promised his daughter, he is inspired by PL's book
PL's reluctance to work with him
Based on a true story
Humor in PL's resistance
Mary Poppins was a real person
Academy pedigree of our leads
Going to Disneyland with Walt Disney himself
Comedy button – e.g. "I had a wager.."