IMAX Corporation (NASDAQ: IMAX; TSX: IMX), Marvel Entertainment and Paramount Pictures today announced that the smash-hit action-adventure Iron Man 2, directed by Jon Favreau and starring Robert Downey Jr., opened with strong box office results in IMAX theatres. The IMAX release generated $10.2 million from 181 IMAX® theatres domestically during the opening weekend from Friday, May 7 through Sunday May 9, setting a new record for a 2D IMAX opening weekend. The IMAX release posted a domestic per screen average of approximately $56,400 and represented 8% of the film's total domestic cume of $133.6 million on less than 2% of the screens. Internationally, the IMAX release generated approximately $1.5 million during the weekend, bringing the international IMAX total to $4.7 million and the worldwide IMAX total to $14.9 million.
"Our theatres were at near-capacity during opening weekend, and we're looking forward to a strong performance throughout the entire IMAX run," said IMAX CEO Richard L. Gelfond. "Jon Favreau, Marvel and Paramount have delivered a highly entertaining, fun-filled action movie for fanboys and families alike – one that is ideally suited to IMAX and the event-like element we add to a great title."
"Word of mouth about the IMAX release is continuing to build, and the weekend results demonstrate that whether a film is in 2D or 3D, moviegoers are seeking out the premium IMAX experience," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Iron Man is a fantastic franchise that we believe has a great future, and we're delighted to kick off our summer slate with such an incredible film."
Based on Marvel's iconic Super Hero and the screenplay by Justin Theroux, Iron Man 2 continues the story of the 2008 summer box office blockbuster Iron Man, the first feature film to be produced independently by Marvel Studios. The first film in the franchise has grossed over a half billion dollars worldwide at the box office.