Disney's THE LION KING set new box office records during its four-week premiere engagement at the Benjamin & Marion Schuster Performing Arts Center in Dayton. The sold-out engagement, part of Victoria Theatre Association's Miami Valley & Good Samaritan Hospitals Broadway Series, concluded on July 10 and grossed over $5.3 million at the box office and entertained nearly 70,000 patrons during 32 performances (the previous record was held by WICKED which grossed $4.5 million during 24 performances).
It is estimated that THE LION KING generated an $18 million economic benefit to Dayton from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. This figure is based upon a Touring Broadway League report which states that on average, Broadway tours contribute to the local metropolitan area's economy an economic impact 3.5 times the gross ticket sales.
"It was truly a pleasure to present Disney's THE LION KING to the Miami Valley community. The cast, crew and staff of Disney's THE LION KING were a delight to work with throughout the entire run," said Ken Neufeld, President & CEO of Victoria Theatre Association and Arts Center Foundation. "Because of THE LION KING's popularity, we have been able to provide a substantial boost to Dayton's economy and downtown nightlife, not to mention reaching new audiences and introducing new generations of theatre-goers to the performing arts in our community."
"We are so proud to have shared the experience of this groundbreaking production with audiences in Dayton, and to have entertained so many first-time and regular theatergoers," said Jack Eldon, Vice President, Domestic, Disney Theatrical Productions. "It is incredible to reflect that in our ninth year of touring this theatrical phenomenon, we are still doing huge business at the box office while visiting new cities throughout North America. We are looking forward to continued success in the coming years."
This North American National Tour has been seen by nearly 13 million theatergoers and grossed over $834 million to date. Enjoying its ninth year on the road, THE LION KING continues to celebrate unparalleled achievements and delight new audiences throughout North America. The current schedule is listed below.