Disneynature was launched on Earth Day 2008 with the mission of bringing the world's top nature filmmakers together to share a wide variety of wildlife stories on the big screen in order to engage, inspire, and entertain theatrical audiences everywhere. Walt Disney was a pioneer in wildlife filmmaking, producing 13 True-Life Adventure motion pictures between 1948 and 1960, which earned eight Academy Awards®. The first four Disneynature films, Earth, Oceans, African Cats and Chimpanzee, are four of the top five highest overall grossing feature-length nature films to date, with Chimpanzee garnering a record-breaking opening weekend for the genre.

Conservation has been a key pillar of the label, and Disneynature films empower the audience to help make a difference. Through donations tied to opening-week attendance for all four films, Disneynature, through the Disney Worldwide Conservation Fund, has planted three million trees in Brazil's Atlantic Forest, established 40,000 acres of marine protected area in The Bahamas, protected 65,000 acres of savanna in Kenya, protected nearly 130,000 acres of wild chimpanzee habitat, educated 60,000 school children about chimpanzee conservation and cared for chimpanzees.

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